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TECA TELLS IQOS FOR PHILIP MORRIS ITALIA


The Revolution of Retail meets the revolution of IQOS.

At Milan Design Week 2018, a point of reference for the world of design and furniture, Philip Morris Italia presented The IQOS World, a project developed in collaboration with designer Karim Rashid to illustrate the philosophy of IQOS, a device that can heat tobacco without burning it.

Inside of TECA, IQOS was presented in the elegant and sought-after cover curated by designer Karim Rashid.
During the event, TECA was decisive in illustrating and describing IQOS, highlighting its strengths and presenting it in its elegant guise to the spectators of Design Week.

For the occasion, the patented exhibitor of Senso Immersive had been customized, shooting the style and colors of The IQOS World.

Design, immersivity, and technology have blended together into this composition that has an elegant and refined character, capable of best expressing the soul of the project, and allowing the product to have a dialogue with the artistic context and the public itself.